Google Adwords is a tool provided by Google which has altered the way that businesses market their products. The traditional form of advertisment (like TV, printed brochures, radio) have lost and are still loosing enormous amounts of market share while online advertisement is growing rapidly and Google Adwords is the leader.
In the past it used to be relatively easy for a company to create a website and use some techniques in order to perform well in Google's organic results. But, the increased competition in our days and the fact that Google is continuously changing its Google rank algorithm makes it very difficult and in some cases almost impossible to bit the competition. With Google Adwords though businesses can now send the right message, to the right people, at the right time and in the right place across all devices even the next day a website is published. This makes Google adwords a very strong tool in the hands of the companies that use it.
Google Adwords Campaigns
Google Adwords is having four main campaign types:
- Search Network
- Display Network
In Webdataseo we discuss with our clients to understand what they want to achieve and depending on this we put goals and choose the proper campaign or the proper mix of campaigns. We then follow up closely the performance of the Google Adwords Campaigns and to make all necessary adjustments to achieve the goals.